The 4 components of demand
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 24, 2010
Tracking demand isn’t as simple as just tracking consumer demand. In our global economy, in order to track trends in the future marketplace, it takes a lot more than just looking at a particular market niche and consumer demand for the products and services there. This is especially true on the Internet where customers come [...]
Become an expert in online advertising
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation on September 23, 2010
If you’ve delayed learning about the myriads of ways you can increase sales by advertising online, now’s the time to jump in. While the economy may be soft, this gives companies more of an incentive to advertise online a bit more. The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer [...]
Is your market niche doomed to failure in a tough economy?
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 21, 2010
When the bottom line deteriorates due to a poor economy, it’s time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn’t know it because [...]
Value: A key element of the new economy
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 20, 2010
There’s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn’t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving [...]
Time to re-evaluate your market niche
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation on September 17, 2010
There are offline businesses going into bankruptcy everywhere. In a time of prosperity, people rush to buy the latest electronic gadget or to get the latest bath accessories, one for each change of the season. So, your market niche may have done well when the economy was doing well, but now you’ve noticed a down [...]
Using keywords to find your niche
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation on September 16, 2010
If you’ve been researching keyword phrases and popular keywords you’ve likely found that many popular potential markets are quite broad. When you brainstorm and research to come up with ideas for your new web business, it’s likely that the first ideas you identify are likely to be broad markets. It’s generally better to try to [...]
Using keyword research to gauge your competition
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 15, 2010
Keyword research is an essential tool to find a profitable niche market to build your business around. For example, if you type the phrase “weight loss” into Google’s search engine, you’ll have roughly 100 million links returned to you. Even if you search the longer phrase “how to lose weight”, you’ll still come up with [...]
An introduction to keyword research.
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 14, 2010
If you’re reading this article, then you probably already know you want to set up your own online business. But it can be difficult (and a little overwhelming) to know where to start. In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory. [...]
How to attract targeted visitors
Posted by Rob Brideson in Search Engine Marketing on September 13, 2010
You began your online business in order to make money, right? Well, it’s probably apparent you’ll have a greater chance of making more money from individuals who are interested in the kinds of products and services you sell. Let’s use the example that you run a website that promotes a product or service, which helps [...]
Improve usability of your website
Posted by Rob Brideson in Search Engine Optimisation, Web Design on September 10, 2010
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the [...]
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