First of all, why would you want to build content-rich web sites?  The short answer is “Because it keeps people on your site for a while, it makes them come back, and they tell their friends about your site.”

But why?  Well, for one thing, people will stay on a content-rich site because it takes a while to read an article or two.  Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround those articles.

If people start to realise that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new. This web site is a content rich web site because it has daily updates and you have to admit it, there is a lot to read on a good many subjects that business owners would want to know about with regards to their internet operations.

The worst thing in the world to have is a stagnant website that never changes.  People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.  Ever.

This week, still in the spirit of all things Google AdSense we explore what how and which kind of content should you put up.