Archive for November, 2009
Maximise your click-throughs with placement
Posted by Rob Brideson in Google Adsense, Marketing Tips, Web Design on November 29, 2009
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Yeah, size matters, but so does placement…particularly as far as Google AdSense ads are concerned. Use the skyscraper format for ads, [...]
Never hide headings
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Pay Per Click, Web Design on November 27, 2009
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Remember how I said people look to the upper left? If you’ve been centering your headlines and subheadings, do you still [...]
Put web links where people will see them
Posted by Rob Brideson in Internet Marketing, Marketing Tips, Search Engine Marketing on November 26, 2009
If you’re putting web links into a page, make sure they’re where people will see them—not in that bottom right-hand Corner of Death! Yes, people notice links in web content. They’re usually bright blue and underlined, so people notice them. Many people even read links before they look at headlines, I can vouch for that. [...]
Don’t Nest, Just List
Posted by Rob Brideson in Marketing Tips, Web Design on November 25, 2009
Remember back in school when the teacher asked you to make an outline and you went nuts making all sorts of nested sub-headings that looked like this? The United Kingdom Wiltshire i. South Wiltshire Salisbury The post code i. My house Don’t do that. Why? Because the last few items could be out of sight [...]
What is frontloading?
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Search Engine Marketing, Search Engine Optimisation, Social Media Marketing, Web Design on November 24, 2009
Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for a while. You’ve got [...]
The eyes have it, but where are they looking?
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on November 23, 2009
When you’re running a website, whoever is surfing it is staring at the screen…but where? One of the biggest questions for website designers is, “Where are the user’s eyes looking?” Where do your eyes go when you read articles on the Web? What do you notice and what do you miss? Well, I’ve got some [...]
About extreme content sites
Posted by Rob Brideson in Google Adsense, Search Engine Marketing, Traffic Generation, Web Design on November 20, 2009
What is extreme content? Don’t worry—it’s not adult content, or graphic violence, or even anything terribly controversial. “Extreme content” refers to very large sites ranging in size from 1,000 to 10,000…even 300,000 pages. Now why on earth would anyone go to the trouble to create anything that huge, other than trying to get into the [...]
Pros and Cons of Flash-based Web Sites
Posted by Rob Brideson in Web Design on November 11, 2009
Flash-based sites have been a craze in the past few years, and as Adobe compiles more and more great features into Flash, I can only predict there will be more and more flash sites around the Internet. However, Flash based web sites have been disputed to be bloated and unnecessary. So where exactly do we [...]
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