Any person who has read the A-B-C of blogging will know that the prospects of a blog can be increased by making as frequent blog posts as possible, hence my posting at least once per day during the working week and even sometimes at weekends. As indicated in a past post, search engine spiders are always interested in finding the most regularly updated blogs and websites because they are of the opinion that these will provide more qualitative content to searchers. For that reason, search engine spiders crawl blogs better. Now, if you use a blog for marketing your business and you are not updating it, it is already dead in the water. The search engines are not going to rank it at all. So it pays to update, update, update.
The crux of the matter is that you need to regularly update your blog. But how often should you do it? This is a good question too. Your business is a very time consuming business, there are a lot of things to attend to, and even though your blog is one of your biggest promotional tools, you cannot spend as much time as you would like to once you are into the thick of things. Hence, what you need is to strike a balance.
The words of the wise suggest that you need to make at least 3 to 4 blog posts a week when you are starting out, I usually aim at 5 per week, sometimes seven. This is quite an achievable target. Since you are starting out, you will be highly enthusiastic in building your posts up, so it is practicable too. As your blog builds up, you can reduce this a bit and if you are fully satisfied with the stability of your blog (which may be several months or even years down the line), you can keep things running with just 2-3 blog posts a week.
However, it is not just the frequency of the blog posts that matters; you have to make sure that these posts are of value to prospective customers. If you make a post of impact, it will set people talking about it. Make a post that explains a new service or product or something like that. Many people will keep commenting on this and your blog will keep getting updated with their comments. The search engines will be happy and you will not have to make as many posts.
The only point of interest here is to keep the search engines happy with the kind of updates the blog is getting. If that happens through your visitor comments and posts, you need not make as many posts yourself. But, at the same time, you must know that this could take a long time to achieve.
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