When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time. It’s important to understand this because many marketers treat social media sites like pay-per-click [...]
Archive for March, 2010
Another approach you can take is to use the Twitter search engine to find Tweets related to your business’s niche. This is an easy way to locate people who might be interested in your products or services. Once you have located some Tweets related to your niche, you can follow them back to the source, [...]
Unfortunately, some marketers often approach social media with the wrong attitude. They hope that by simply creating a Twitter account, adding every person who is willing to follow them, and spamming blatantly commercial messages, they’ll make money. In fact, this is one of the worst ways to make money with a social network, as potential [...]
Track your Twitter results
Mar 26
As with any marketing campaign, you should monitor your Twitter promotional campaigns by tracking the results. One free way to do this is to use http://search.twitter.com/ to find all instances of people talking about you or your business on Twitter. Another tool you can use is called Tweet Beep: http://tweetbeep.com/. This service will automatically email [...]
Facebook is one of the most promising social media outlets when it comes to marketing your products. One good way to use Facebook is to create a fan page on the site; and to use it to draw in potential buyers. Start by investing some time to create a high-quality fan page. This page should [...]
Create a Twitter profile
Mar 24
Once you have setup your Twitter.com account, it is critical that you spend some time to personalise your profile. Most businesses who do not do this will be perceived as spammers when they ask Twitter users to follow them. When it comes to setting up a personalised profile on Twitter, there’s not much to do. [...]
Once you have your social media site profiles setup, you’ll want to start finding followers; and then using those followers to collect information and market products. As you go through this process, it is important to maintain a coherent message. For this reason, it might make sense to spend some time planning a general “theme” [...]
If you have decided that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels. The first thing you will [...]
When building websites for customers, the hardest thing for the customer to do is to pitch the website copy to the right audience and consequently further articles if this is a direction they wish to go. For those small businesses out there who don’t have a big budget for a copy writer, here are four [...]