If you have decided that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels.

The first thing you will want to do is decide whether you should market your business as your business, as yourself, or as both. Each of the three options has benefits, but it is ultimately up to you to decide which will work best for your particular situation.

Once you have selected your route, you should create accounts on social media sites and setup a profile that reflects your choice. For instance, a Twitter account for your business should focus exclusively on business activities—and not your personal life.

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