Another approach you can take is to use the Twitter search engine to find Tweets related to your business’s niche. This is an easy way to locate people who might be interested in your products or services.

Once you have located some Tweets related to your niche, you can follow them back to the source, determine whether the person involved might be interested in your niche, and then invite them to follow you.

Initially, a lot of people you add may opt not to follow you; however, over time, if you accumulate 50 new followers each day, you’ll gain momentum. If you make interesting tweets, offer coupons, or tweet vital information, you might get re-tweeted, expanding your reach and possibly bringing in new followers.

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