Archive for April, 2010
Integrate your Twitter feed with your homepage
Posted by Rob Brideson in Social Media Marketing, Web Design on April 30, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; If you want to make your site more dynamic, you may want to consider adding a scrolling Twitter feed. In brief, [...]
Selecting a Tumblr.com theme
Posted by Rob Brideson in How to, Social Media Marketing, Web Design on April 30, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; One important part of using Tumblr correctly is selecting a clean theme that you can use on your blog. Since many [...]
Save time and automate
Posted by Rob Brideson in Blogging, Facebook, Internet Marketing, Social Media Marketing, Twitter on April 29, 2010
If you use multiple social networks, it may be a good idea to consolidate your workload, so that you don’t spend a large chunk of your time repeating the same tasks. One way in which you can do this is by using www.tumblr.com. Tumblr allows you to post to all of your accounts at one [...]
Don’t live in fear of making mistakes
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter on April 28, 2010
One common theme that paralyses social media campaigns is the fear of making mistakes. Often, businesses do not even bother to create a Facebook fan page, a Twitter account, or a blog simply because they believe they may make an embarrassing mistake that reflects poorly on the business. When it comes to social media, it [...]
Let customers contribute
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter on April 27, 2010
One of the most important functions of social media is that it allows businesses and organisations to receive feedback from customers and visitors, which they can then respond to through the various social media services they are using. You should think of doing this with any of the social media interfaces that you use on [...]
Join networks related to your niche
Posted by Rob Brideson in Internet Marketing, Social Media Marketing on April 26, 2010
Aside from the large networks, such as Facebook, Myspace, and Twitter, there are smaller niche networks that cover a multitude of professions. There are networks for Internet marketing, aviation, holiday letting, science related forums; virtually any business or leisure channel you can imagine. All you have to do is search and you will find any [...]
Link your Twitter and Facebook accounts
Posted by Rob Brideson in Facebook, Social Media Marketing, Twitter on April 23, 2010
One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets. Doing this is pretty simple; and can save you the hassle of moving between the two accounts and re-posting the [...]
Social media marketing is still marketing
Posted by Rob Brideson in Facebook, Social Media Marketing, Twitter on April 22, 2010
Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject. This return [...]
Integrate your social media marketing efforts with everything else
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter, YouTube on April 21, 2010
Rather than using your Twitter and Facebook fan pages in total isolation from the rest of your business, think about using them as complements. For instance, if you participate in print advertising, you might consider using it to channel traffic to your social networking sites. For instance, it has become common on news channels to [...]
Improve your search engine ranking position with Linkedin.com
Posted by Rob Brideson in Social Media Marketing on April 20, 2010
One of the best uses of Linkedin.com is to generate organic search engine traffic related to your niche. How can you do this? By getting your customers to review you on Linkedin.com. With each positive review, your profile’s search engine ranking position will improve. This can do two things for you: 1) Direct people looking [...]
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