Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject. This return might not be immediate; and it may even take months or even a year or two to realise. But with that said, your goal should still be a return in some form or another.

With that in mind, think about how you can make your social media marketing ventures more profitable. One way you can do this is to cut down on the amount of time you spend doing things that aren’t profitable.

For instance, on a daily basis, you might receive Facebook friend requests, Twitter follower requests, and other requests; however, rather than processing each one as it becomes available, you should think about doing it on a weekly (or at least daily basis).

Alternatively, you might consider using social networking sites with your phone. This will allow you to make requests, accept requests, and perform updates when you have free time, but are not near a computer.

Aside from the large networks, such as Facebook, Myspace, and Twitter, there are smaller niche networks. For instance, niche social networks exclusively for for your own sphere. There are networks for virtually any topic you can imagine.

One of the biggest benefits to joining these niche networks is that everyone on them is a potential customer. This is especially true if you sell business-to-business products or services.

Again, all the same rules apply if you plan to use these niche sites. Don’t spam members with commercial advertisements, but instead, try to offer something that is truly valuable for free; and then use that to draw in other members and to eventually sell them your products.

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