One useful way in which you can use Twitter is to promote new products. It’s important to note that the bulk of your tweets should be high-quality, free information about your niche; however, when you have a new product available, you should also tweet to let people know about the upcoming launch.

In fact, it might not be a bad idea to create a site page with a countdown to the launch date. You can then use that page to post periodic updates about the product and its features. You can also direct your Twitter users to that page.

In addition to promoting your new products through Twitter, you can also use it to promote discounts and end of line sales. You can do this by bundling together products, reducing the price drastically, and then creating a sales page. You can then tweet about it to let your followers know that you are offering a one-time major discount.

You can use Twitter to grow your email list. You can then use this list to sell products. If you don’t already have a mailing list, that’s a good place to start. Setup an autoresponder using www.aweber.com, create an introduction mailing series that includes several product pitches, and then begin capturing subscribers.

Another good use of Twitter is to promote recent updates to your website. In this case, you don’t have to say anything blatantly commercial. Instead, you can simply point out that your site has been updated; and mention that followers should check it out and let you know what they think.

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