Archive for June, 2010
The more you tell, the more you sell – long website copy vs short website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 30, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; The debate on using long copy versus short copy never seems to end. Usually it’s a newcomer to writing copy for [...]
Boost responses – Modify the headline of your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 29, 2010
If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]
Incorporate proof and believability in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 28, 2010
When your prospects read your copy, you would like to make certain they believe any claims that you establish about your product or service. Because if there’s any doubt in their minds, they won’t bite, irrespective of how good the deal is. As a matter of fact, the “too good to be true” mentality will [...]
The Unique Selling Proposition (USP) in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 25, 2010
Also known as the unique selling position, the USP is often among the most often misunderstood elements of good sales copy. It’s what differentiates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself: Lowest Price – If you’ve got the market covered on [...]
Emphasise benefits, not features in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 24, 2010
What are the features of a product? Product features are descriptions of the qualities that a product possesses. For example: Our hybrid car delivers 55 miles per gallon in urban areas. Our lightweight ladder is made from durable steel alloy. Our glue is protected by a patent. Our database has a built-in data-mining system. What [...]
Push your customer’s emotional buttons in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 23, 2010
This is where market research really pays dividends. In order to push those emotional buttons, you need to know what they are in the first place. Read this story first, and you’ll see from the explanation afterwards what is meant by pushing your customer’s emotional buttons: Once upon a time a young man walked into [...]
Write more effective copy for websites and ads
Posted by Rob Brideson in How to, Internet Marketing on June 22, 2010
Concentrate on your target audience, not yourself. When potential prospects scan your website copy, advertisement, letter, brochure, etc., the one thing they’ll be wondering from the start is: “what do I get out of this?” And if your copy doesn’t tell them, they will click away or if it is paper based copy, it’ll land [...]
How accurate are search results?
Posted by Rob Brideson in Search Engine Optimisation on June 21, 2010
Most consumers search for information related to legislation, government, health, and other areas that are important in their lives. The problem is that searchers see the top 10 results and think that they are accurate because they’re at the top. Unfortunately, that is not always true. To make matters worse, many governments do not always [...]
New Google features – Create SEO opportunities
Posted by Rob Brideson in Search Engine Optimisation, SEO Tools on June 19, 2010
Google’s Matt Cutts offers helpful advice on a variety of search items including Google Squared, Google Caffeine, PageRank, and the recent redesign to Google’s search results page in a conversation with Abbey Johnson at Google I/O 2010 in San Francisco. More WebProNews Videos Copyright secured by Digiprove © 2010
-
You are currently browsing the archives for June, 2010
Sponsored Links
