Archive for July, 2010
Overcoming real-time web challenges
Posted by Rob Brideson in Social Media Marketing on July 14, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Abby Johnson of Webpronews talks to Erik Lumer of Cascaad at SXSW 2010 about overcoming real-time web challenges. Real-time web content [...]
Improving your competitive intelligence
Posted by Rob Brideson in Search Engine Marketing on July 5, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Aaron Prebluda, Compete.com’s Director of Market Development tells WebProNews reporter Mike MacDonald, that your own analytics only tells part of the [...]
The merits of AIDA in structuring website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 2, 2010
There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]
Write website copy to be scanned
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 1, 2010
Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they’re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]
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