Archive for September, 2010
Essential features your web site must have
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 8, 2010
The Unreal Universe A Book on Physics and Philosophy Pages: 292 (282 in eBook) Trimsize: 6″ x 9″ Illustrations: 34 (9 in color in eBook) Tables: 8 Bibliography: Yes Index: Yes ISBN:9789810575946 Don’t just focus on the home page, keywords and titles. The home page is the first step to sales when customers visit your [...]
The importance of search engines
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation on September 7, 2010
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, [...]
Websites as storefronts or shopping sites
Posted by Rob Brideson in E-commerce on September 6, 2010
A customer walks into a store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features: You [...]
Keyword density
Posted by Rob Brideson in Search Engine Optimisation on September 3, 2010
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be [...]
What is Search Engine Optimisation
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation on September 2, 2010
Search Engine Optimisation is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with [...]
Use Keywords in page titles
Posted by Rob Brideson in Search Engine Optimisation on September 1, 2010
It is recommended to use keywords in page titles. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. [...]
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