Archive for category How to
9 tips to get repeat web traffic
Posted by Rob Brideson in How to, Search Engine Marketing, Search Engine Optimisation on August 31, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; 1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a [...]
How to use a tell-a-friend script to drive traffic
Posted by Rob Brideson in How to, Search Engine Marketing on August 26, 2010
Here’s a rarely used leverage in Internet Marketing community today but is often used in commercial sites with tons of effective results. More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. [...]
How to generate traffic using only free methods
Posted by Rob Brideson in How to, Search Engine Marketing, Search Engine Optimisation on August 24, 2010
Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or [...]
The merits of AIDA in structuring website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 2, 2010
There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]
Write website copy to be scanned
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 1, 2010
Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they’re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]
The more you tell, the more you sell – long website copy vs short website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 30, 2010
The debate on using long copy versus short copy never seems to end. Usually it’s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I’d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]
Boost responses – Modify the headline of your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 29, 2010
If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]
Incorporate proof and believability in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 28, 2010
When your prospects read your copy, you would like to make certain they believe any claims that you establish about your product or service. Because if there’s any doubt in their minds, they won’t bite, irrespective of how good the deal is. As a matter of fact, the “too good to be true” mentality will [...]
The Unique Selling Proposition (USP) in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 25, 2010
Also known as the unique selling position, the USP is often among the most often misunderstood elements of good sales copy. It’s what differentiates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself: Lowest Price – If you’ve got the market covered on [...]
Emphasise benefits, not features in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 24, 2010
What are the features of a product? Product features are descriptions of the qualities that a product possesses. For example: Our hybrid car delivers 55 miles per gallon in urban areas. Our lightweight ladder is made from durable steel alloy. Our glue is protected by a patent. Our database has a built-in data-mining system. What [...]
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