Archive for category Internet Marketing
The 4 components of demand
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 24, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Tracking demand isn’t as simple as just tracking consumer demand. In our global economy, in order to track trends in the [...]
Is your market niche doomed to failure in a tough economy?
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 21, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; When the bottom line deteriorates due to a poor economy, it’s time to start figuring out whether your market niche has [...]
Value: A key element of the new economy
Posted by Rob Brideson in E-commerce, Internet Marketing, Marketing Tips, Search Engine Marketing on September 20, 2010
There’s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn’t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving [...]
The merits of AIDA in structuring website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 2, 2010
There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]
Write website copy to be scanned
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 1, 2010
Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they’re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]
The more you tell, the more you sell – long website copy vs short website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 30, 2010
The debate on using long copy versus short copy never seems to end. Usually it’s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I’d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]
Boost responses – Modify the headline of your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 29, 2010
If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]
Incorporate proof and believability in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 28, 2010
When your prospects read your copy, you would like to make certain they believe any claims that you establish about your product or service. Because if there’s any doubt in their minds, they won’t bite, irrespective of how good the deal is. As a matter of fact, the “too good to be true” mentality will [...]
The Unique Selling Proposition (USP) in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 25, 2010
Also known as the unique selling position, the USP is often among the most often misunderstood elements of good sales copy. It’s what differentiates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself: Lowest Price – If you’ve got the market covered on [...]
Emphasise benefits, not features in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 24, 2010
What are the features of a product? Product features are descriptions of the qualities that a product possesses. For example: Our hybrid car delivers 55 miles per gallon in urban areas. Our lightweight ladder is made from durable steel alloy. Our glue is protected by a patent. Our database has a built-in data-mining system. What [...]
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