Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 23, 2010
This is where market research really pays dividends. In order to push those emotional buttons, you need to know what they are in the first place. Read this story first, and you’ll see from the explanation afterwards what is meant by pushing your customer’s emotional buttons: Once upon a time a young man walked into [...]
Posted by Rob Brideson in How to, Internet Marketing on June 22, 2010
Concentrate on your target audience, not yourself. When potential prospects scan your website copy, advertisement, letter, brochure, etc., the one thing they’ll be wondering from the start is: “what do I get out of this?” And if your copy doesn’t tell them, they will click away or if it is paper based copy, it’ll land [...]
Posted by Rob Brideson in How to, Internet Marketing, Search Engine Marketing on May 24, 2010
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. 1. Tap into your prospects’ emotions According to psychologists [...]
Posted by Rob Brideson in Internet Marketing, Marketing Tips on May 11, 2010
It is not necessary to reinvent the wheel every time you want to start a campaign to market your products or services. Instead, you can look to the best practices of what other online businesses have done in the past for proven online product marketing tips. You can learn both from the mistakes and successes [...]
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on May 7, 2010
Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogues updates and many more promotional materials to website visitors who have agreed to be updated whether it be monthly, weekly or otherwise. [...]
Posted by Rob Brideson in How to, Internet Marketing on May 6, 2010
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise from further back in time. As more internet based businesses are built up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing [...]
Posted by Rob Brideson in Blogging, Facebook, Internet Marketing, Social Media Marketing, Twitter on April 29, 2010
If you use multiple social networks, it may be a good idea to consolidate your workload, so that you don’t spend a large chunk of your time repeating the same tasks. One way in which you can do this is by using www.tumblr.com. Tumblr allows you to post to all of your accounts at one [...]
Posted by Rob Brideson in Internet Marketing, Social Media Marketing on April 26, 2010
Aside from the large networks, such as Facebook, Myspace, and Twitter, there are smaller niche networks that cover a multitude of professions. There are networks for Internet marketing, aviation, holiday letting, science related forums; virtually any business or leisure channel you can imagine. All you have to do is search and you will find any [...]
Posted by Rob Brideson in Internet Marketing, Search Engine Marketing on March 1, 2010
When building websites for customers, the hardest thing for the customer to do is to pitch the website copy to the right audience and consequently further articles if this is a direction they wish to go. For those small businesses out there who don’t have a big budget for a copy writer, here are four [...]
Posted by Rob Brideson in Internet Marketing, Marketing Tips, Search Engine Marketing on February 26, 2010
A marketing plan is just as valuable for an online business as it is for a traditional offline business. An effective and successful marketing plan should contain a list of tactics that will be used to increase traffic to a website, increase conversion rates, and help grow sales. There are beginner and advanced marketing tactics [...]
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