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	<title>Website Marketing Tips &#187; Marketing Tips</title>
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	<description>Search Engine Marketing &#38; Optimisation tips</description>
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		<title>The 4 components of demand</title>
		<link>http://www.websitemarketing-tips.com/2010/09/the-4-components-of-demand/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/the-4-components-of-demand/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 11:30:18 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[components of demand]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=950</guid>
		<description><![CDATA[Tracking demand isn&#8217;t as simple as just tracking consumer demand. In our global economy, in order to track trends in the future marketplace, it takes a lot more than just looking at a particular market niche and consumer demand for the products and services there. This is especially true on the Internet where customers come [...]]]></description>
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		<title>Is your market niche doomed to failure in a tough economy?</title>
		<link>http://www.websitemarketing-tips.com/2010/09/is-your-market-niche-doomed-to-failure-in-a-tough-economy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/is-your-market-niche-doomed-to-failure-in-a-tough-economy/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 11:30:00 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[innovations impacting your business]]></category>
		<category><![CDATA[Widen Your Market Niche]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=944</guid>
		<description><![CDATA[When the bottom line deteriorates due to a poor economy, it&#8217;s time to start figuring out whether your market niche has any useful marketing life left. If you were one of the people who owned horse-and-buggy companies when the automobile first came out, your market niche was doomed, but you probably didn&#8217;t know it because [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Value: A key element of the new economy</title>
		<link>http://www.websitemarketing-tips.com/2010/09/value-a-key-element-of-the-new-economy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/value-a-key-element-of-the-new-economy/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 11:30:53 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Longevity]]></category>
		<category><![CDATA[Real Need]]></category>
		<category><![CDATA[Reasonable Prices]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=941</guid>
		<description><![CDATA[There&#8217;s no question that value is going to be the most important element of the buying decision for most consumers during this recession. But, it isn&#8217;t just the consumer that has this in mind. Our entire society is beginning to question the mindless consumerism that has created environmental nightmares and economic bubbles that collapse, leaving [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The merits of AIDA in structuring website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/07/the-merits-of-aida-in-structuring-website-copy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/07/the-merits-of-aida-in-structuring-website-copy/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 11:30:18 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Interest]]></category>
		<category><![CDATA[structuring website copy]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=781</guid>
		<description><![CDATA[There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Write website copy to be scanned</title>
		<link>http://www.websitemarketing-tips.com/2010/07/write-website-copy-to-be-scanned/</link>
		<comments>http://www.websitemarketing-tips.com/2010/07/write-website-copy-to-be-scanned/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:30:35 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[long website copy]]></category>
		<category><![CDATA[short paragraphs and sentences]]></category>
		<category><![CDATA[subheadings for the skimmer]]></category>
		<category><![CDATA[website copy]]></category>
		<category><![CDATA[white space]]></category>
		<category><![CDATA[Write website copy to be scanned]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=778</guid>
		<description><![CDATA[Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they&#8217;re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The more you tell, the more you sell &#8211; long website copy vs short website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/the-more-you-tell-the-more-you-sell/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/the-more-you-tell-the-more-you-sell/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 11:30:15 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[long website copy]]></category>
		<category><![CDATA[short website copy]]></category>
		<category><![CDATA[writing website copy]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=774</guid>
		<description><![CDATA[The debate on using long copy versus short copy never seems to end. Usually it&#8217;s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I&#8217;d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Boost responses &#8211; Modify the headline of your website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/boost-responses-modify-the-headline-of-your-website-copy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/boost-responses-modify-the-headline-of-your-website-copy/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 11:30:45 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[boost your response rate]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[news with at least one benefit]]></category>
		<category><![CDATA[website articles]]></category>
		<category><![CDATA[website headlines]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=771</guid>
		<description><![CDATA[If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Incorporate proof and believability in your website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/incorporate-proof-and-believability/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/incorporate-proof-and-believability/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 11:30:28 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[3rd party testimonials]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[cite awards]]></category>
		<category><![CDATA[existing customers]]></category>
		<category><![CDATA[facts and research findings]]></category>
		<category><![CDATA[proof and believability]]></category>
		<category><![CDATA[reasonable returns policy]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[third-party reviews]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=743</guid>
		<description><![CDATA[When your prospects read your copy, you would like to make certain they believe any claims that you establish about your product or service. Because if there’s any doubt in their minds, they won’t bite, irrespective of how good the deal is. As a matter of fact, the “too good to be true” mentality will [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Unique Selling Proposition (USP) in your website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/the-unique-selling-proposition-usp/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/the-unique-selling-proposition-usp/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 11:30:13 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[unique selling position]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=745</guid>
		<description><![CDATA[Also known as the unique selling position, the USP is often among the most often misunderstood elements of good sales copy. It’s what differentiates your product or service from your competitors. Let’s take a quick look at some unique selling propositions for a product itself: Lowest Price &#8211; If you’ve got the market covered on [...]]]></description>
		<wfw:commentRss>http://www.websitemarketing-tips.com/2010/06/the-unique-selling-proposition-usp/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Emphasise benefits, not features in your website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/emphasise-benefits-not-features/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/emphasise-benefits-not-features/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 11:30:26 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[emphasise benefits]]></category>
		<category><![CDATA[product benefits]]></category>
		<category><![CDATA[product features]]></category>
		<category><![CDATA[product qualities]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=719</guid>
		<description><![CDATA[What are the features of a product? Product features are descriptions of the qualities that a product possesses. For example: Our hybrid car delivers 55 miles per gallon in urban areas. Our lightweight ladder is made from durable steel alloy. Our glue is protected by a patent. Our database has a built-in data-mining system. What [...]]]></description>
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		<slash:comments>1</slash:comments>
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