Archive for category Marketing Tips
Push your customer’s emotional buttons in your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on June 23, 2010
This is where market research really pays dividends. In order to push those emotional buttons, you need to know what they are in the first place. Read this story first, and you’ll see from the explanation afterwards what is meant by pushing your customer’s emotional buttons: Once upon a time a young man walked into [...]
Proven online product marketing tips
Posted by Rob Brideson in Internet Marketing, Marketing Tips on May 11, 2010
It is not necessary to reinvent the wheel every time you want to start a campaign to market your products or services. Instead, you can look to the best practices of what other online businesses have done in the past for proven online product marketing tips. You can learn both from the mistakes and successes [...]
How to get your subscribers begging for more
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips on May 7, 2010
Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogues updates and many more promotional materials to website visitors who have agreed to be updated whether it be monthly, weekly or otherwise. [...]
Advanced marketing tactics that are proven successful
Posted by Rob Brideson in Internet Marketing, Marketing Tips, Search Engine Marketing on February 26, 2010
A marketing plan is just as valuable for an online business as it is for a traditional offline business. An effective and successful marketing plan should contain a list of tactics that will be used to increase traffic to a website, increase conversion rates, and help grow sales. There are beginner and advanced marketing tactics [...]
How to quickly increase conversions and sales
Posted by Rob Brideson in Internet Marketing, Marketing Tips, Search Engine Marketing on February 25, 2010
Creating a winning proposition for an online business is accomplished by establishing and executing goals, strategy, and proven marketing tactics. Equipped with these three major components of business planning, an online marketer can expect to see business growth resulting from increased conversions and higher sales. So, exactly how do you pull these three major elements [...]
Marketing tactics begin with the end
Posted by Rob Brideson in Internet Marketing, Marketing Tips on February 24, 2010
Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service. But [...]
How do you increase your credibility and attract a wider audience?
Posted by Rob Brideson in Internet Marketing, Marketing Tips on February 23, 2010
First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of authority by including valuable information, data, statistics, and compelling content on your website. It’s not just about the product you have to offer, it’s about your own ability [...]
Simple marketing tactics that drive sales
Posted by Rob Brideson in Internet Marketing, Marketing Tips on February 19, 2010
Marketing tactics can be extremely complex or quite simple. Ironically, the simple tactics are the ones that are most effective and successful. Value-added headlines, informative content, and visual appeal are simple tactics that can drive conversions and sales. For example, one simple tactic is to make it quick and easy for web visitors and customers [...]
Maximise your click-throughs with placement
Posted by Rob Brideson in Google Adsense, Marketing Tips, Web Design on November 29, 2009
Yeah, size matters, but so does placement…particularly as far as Google AdSense ads are concerned. Use the skyscraper format for ads, putting them in the margins as opposed to banner ads across the top or bottom. Well, guess how much difference that can make? Poorly placed ads, such as banner ads down at the very [...]
Never hide headings
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Pay Per Click, Web Design on November 27, 2009
Remember how I said people look to the upper left? If you’ve been centering your headlines and subheadings, do you still think that’s a good idea? Well, it’s not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that’s just not where people want to look first. They’ve [...]
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