An online presence is important these days for whatever enterprise you engage in. To connect with a wide variety of people there is no bigger forum than the Internet. If you are looking for a way to show off your expertise, have business website selling products or services and also make a little extra money [...]
Archive for category Google Adsense
Yeah, size matters, but so does placement…particularly as far as Google AdSense ads are concerned. Use the skyscraper format for ads, putting them in the margins as opposed to banner ads across the top or bottom. Well, guess how much difference that can make? Poorly placed ads, such as banner ads down at the very [...]
Never hide headings
Nov 27
Remember how I said people look to the upper left? If you’ve been centering your headlines and subheadings, do you still think that’s a good idea? Well, it’s not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that’s just not where people want to look first. They’ve [...]
What is frontloading?
Nov 24
Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for a while. You’ve got [...]
About extreme content sites
Nov 20
What is extreme content? Don’t worry—it’s not adult content, or graphic violence, or even anything terribly controversial. “Extreme content” refers to very large sites ranging in size from 1,000 to 10,000…even 300,000 pages. Now why on earth would anyone go to the trouble to create anything that huge, other than trying to get into the [...]
Do-it-yourself SEO
Nov 6
There are a ton of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, and lots of other things. There are two ways you can use these free online SEO tools: (1) If you’re new [...]
With the decline of meta-tags, keyword density ranges have become very important. They’ve also become very controversial. Here’s the thing: you want a high enough keyword density—at least 7%–that your keywords rank highly in the bigger search engines, such as Google, Yahoo, and MSN. But, as I pointed out in an earlier post, you don’t [...]
You may ask… What’s a Googlebot? Well it’s one of the little automated web-searching spiders that check your website pages and decide whether they are worth indexing. And these spiders have definite preferences, so you want to make sure your content is good spider food. Spiders like: Neat code—less lines of code than lines of [...]
There are many things to consider when you go to put keywords in the text of your pages. Most search engines index the full text of each page, so you should put your keywords throughout your text. However, each search engine uses different ranking algorithms. And that’s the really hard part–difficult though it may be, [...]
You’ve probably heard of SEO, since it’s the acronym on every web site designer’s lips these days. It stands for Search Engine Optimisation. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine. [...]
