Archive for category Pay Per Click
How can pay per click advertising increase traffic, leads and sales?
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on February 18, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; PRE-QUALIFIED TRAFFIC. Pay per click adverting visitors to your website are already considered as a qualified prospect or buyer of your [...]
Profitable pay per click search engine campaign management
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on February 17, 2010
Certain keywords or phrases that people type into a search engine lead to thousands and even millions of search results that pertain to those specific keywords. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that are associated with the business that they [...]
Top 7 tips to planning a pay per click campaign
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on December 14, 2009
Below are some important things to consider when planning on a pay per click campaign: 1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else). 2. Stay within your budget. Determine your daily or monthly budget; and stay within it. This means keeping your budget [...]
The pros and cons of pay-per-click advertising
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on December 11, 2009
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to [...]
Bid management tools
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on December 10, 2009
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorised in two different types: Web based (services by monthly subscription) or, PC based (a purchased software) Monitoring tools too may help in the tracking down of your keywords/key [...]
PPC bid management
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on December 9, 2009
Search engines such as Yahoo Small Business, Google Adwords, Yahoo Search and Miva offer top positions among the sponsored listings for particular keywords/key phrases that you choose. The idea for bidding is that you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search [...]
SEO or PPC?
Posted by Rob Brideson in Internet Marketing, Pay Per Click, Search Engine Marketing, Search Engine Optimisation on December 8, 2009
The online community is definitely a large market place that you cannot ignore, especially if you have a business that can be run on the Internet . There are literally thousands if not millions of consumers that you can tap in to on the Internet. At the same time, the Internet also poses a quite different [...]
How to make your Business Pay with Pay Per Click
Posted by Rob Brideson in Pay Per Click, Search Engine Marketing on December 7, 2009
PPC stands for Pay-Per-Click, a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, Pay-Per-Click advertising involves sponsored links that are typically in the form of text ads, but also banner ads. These are usually placed close to search results, where an advertiser pays a specific amount of [...]
Never hide headings
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Pay Per Click, Web Design on November 27, 2009
Remember how I said people look to the upper left? If you’ve been centering your headlines and subheadings, do you still think that’s a good idea? Well, it’s not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that’s just not where people want to look first. They’ve [...]
Pay Per Click bid management
Posted by Rob Brideson in Pay Per Click, Search Engine Optimisation on October 7, 2009
Search engines such as Overture, Google Adwords, Search Yahoo and Miva offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second [...]
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