Archive for category Blogging
Create a Twitter profile
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 24, 2010
Once you have setup your Twitter.com account, it is critical that you spend some time to personalise your profile. Most businesses who do not do this will be perceived as spammers when they ask Twitter users to follow them. When it comes to setting up a personalised profile on Twitter, there’s not much to do. [...]
Create a coherent social media message
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 23, 2010
Once you have your social media site profiles setup, you’ll want to start finding followers; and then using those followers to collect information and market products. As you go through this process, it is important to maintain a coherent message. For this reason, it might make sense to spend some time planning a general “theme” [...]
Be consistent with your social media identity
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 22, 2010
If you have decided that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels. The first thing you will [...]
How often must a business blog be updated?
Posted by Rob Brideson in Blogging on January 6, 2010
Any person who has read the A-B-C of blogging will know that the prospects of a blog can be increased by making as frequent blog posts as possible, hence my posting at least once per day during the working week and even sometimes at weekends. As indicated in a past post, search engine spiders are [...]
Reach out to more people with your business blog
Posted by Rob Brideson in Blogging on January 5, 2010
One of the best things about a blog is that the search engines love them. If you have a blog to call your own, there is nothing better you can do to make yourself better visible on the search engines. If you know about Search Engine Optimisation, you will know that blogs are crawled by [...]
Unleash the power of blogging onto your business
Posted by Rob Brideson in Blogging on January 4, 2010
offline life, what holds your attention more – a single advertisement in a newspaper for some product or someone actually speaking with you and recommending the product? For sure, the answer is the latter. The personal word of mouth approach always works. More than that, when you understand that other people are using the product [...]
Never hide headings
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Pay Per Click, Web Design on November 27, 2009
Remember how I said people look to the upper left? If you’ve been centering your headlines and subheadings, do you still think that’s a good idea? Well, it’s not. Yeah, I know newspapers, magazines and books do it. So do lots of other sites. But that’s just not where people want to look first. They’ve [...]
What is frontloading?
Posted by Rob Brideson in Blogging, Google Adsense, Internet Marketing, Marketing Tips, Search Engine Marketing, Search Engine Optimisation, Social Media Marketing, Web Design on November 24, 2009
Frontloading means that you start headlines, paragraphs and links with the most important words. The first words should communicate the subject of the headline, paragraph or link. This is not like writing a novel or a story, where you have time to be coy and not get to the point for a while. You’ve got [...]
Do-it-yourself SEO
Posted by Rob Brideson in Blogging, Google Adsense, Search Engine Optimisation, SEO Tools on November 6, 2009
There are a ton of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimise your website, analyse search engine positions, research your competitors, and lots of other things. There are two ways you can use these free online SEO tools: (1) If you’re new [...]
Specific keyword density ranges
Posted by Rob Brideson in Blogging, Google Adsense, Search Engine Optimisation on November 5, 2009
With the decline of meta-tags, keyword density ranges have become very important. They’ve also become very controversial. Here’s the thing: you want a high enough keyword density—at least 7%–that your keywords rank highly in the bigger search engines, such as Google, Yahoo, and MSN. But, as I pointed out in an earlier post, you don’t [...]
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