Archive for category Social Media Marketing
Let customers contribute
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter on April 27, 2010
One of the most important functions of social media is that it allows businesses and organisations to receive feedback from customers and visitors, which they can then respond to through the various social media services they are using. You should think of doing this with any of the social media interfaces that you use on [...]
Join networks related to your niche
Posted by Rob Brideson in Internet Marketing, Social Media Marketing on April 26, 2010
Aside from the large networks, such as Facebook, Myspace, and Twitter, there are smaller niche networks that cover a multitude of professions. There are networks for Internet marketing, aviation, holiday letting, science related forums; virtually any business or leisure channel you can imagine. All you have to do is search and you will find any [...]
Link your Twitter and Facebook accounts
Posted by Rob Brideson in Facebook, Social Media Marketing, Twitter on April 23, 2010
One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets. Doing this is pretty simple; and can save you the hassle of moving between the two accounts and re-posting the [...]
Social media marketing is still marketing
Posted by Rob Brideson in Facebook, Social Media Marketing, Twitter on April 22, 2010
Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject. This return [...]
Integrate your social media marketing efforts with everything else
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter, YouTube on April 21, 2010
Rather than using your Twitter and Facebook fan pages in total isolation from the rest of your business, think about using them as complements. For instance, if you participate in print advertising, you might consider using it to channel traffic to your social networking sites. For instance, it has become common on news channels to [...]
Improve your search engine ranking position with Linkedin.com
Posted by Rob Brideson in Social Media Marketing on April 20, 2010
One of the best uses of Linkedin.com is to generate organic search engine traffic related to your niche. How can you do this? By getting your customers to review you on Linkedin.com. With each positive review, your profile’s search engine ranking position will improve. This can do two things for you: 1) Direct people looking [...]
Use your own judgment over that of experts
Posted by Rob Brideson in Social Media Marketing on April 19, 2010
You might be asking whether or not you should follow this tip, since I’m suggesting that you follow your own intuition, rather than my advice; however, in all seriousness, when it comes to building your brand online through social marketing devices, it is important that you think about your own business, rather than the generic [...]
Encourage existing customers to use your Facebook fan page
Posted by Rob Brideson in Facebook, Social Media Marketing on April 16, 2010
There are two benefits to encouraging existing customers to become a fan of your business on Facebook. The first is that you can slowly move away from paid mediums such as reliance on bulk mail and autoresponders to disseminate important information to customers. The second major benefit is that you can market new products and [...]
Lure in followers by posting free, useful information
Posted by Rob Brideson in Blogging, Facebook, Social Media Marketing, Twitter, YouTube on April 9, 2010
One of the best approaches you can take to social media marketing is to attract potential followers by providing something truly useful. For instance, you could provide free information about something related to your niche. You could provide: Links to important news related to your niche Commentaries on important happenings within your niche Links to [...]
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Promoting your business through blog commenting
Posted by Rob Brideson in Blogging, Social Media Marketing on April 8, 2010
Many marketers believe that the only way to get traffic to a blog is to post frequently, ping, and optimise for natural search engine traffic. In fact, one of the greatest ways to generate traffic via blogs doesn’t involve any of this. The approach I’m talking about is simple: get direct traffic from other blogs [...]
blog commenting, Promoting your business
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