One useful way in which you can use Twitter is to promote new products. It’s important to note that the bulk of your tweets should be high-quality, free information about your niche; however, when you have a new product available, you should also tweet to let people know about the upcoming launch. In fact, it [...]
Archive for category Twitter
If you use a service like Tumblr, some other blogging platform, or your website has RSS capabilities already programmed, it is critical that you setup an RSS feed. These days, many people do not return to a blog more than once. Instead, they assess it, determine whether it provides high-quality content, and then add its [...]
Save time and automate
Apr 29
If you use multiple social networks, it may be a good idea to consolidate your workload, so that you don’t spend a large chunk of your time repeating the same tasks. One way in which you can do this is by using www.tumblr.com. Tumblr allows you to post to all of your accounts at one [...]
One common theme that paralyses social media campaigns is the fear of making mistakes. Often, businesses do not even bother to create a Facebook fan page, a Twitter account, or a blog simply because they believe they may make an embarrassing mistake that reflects poorly on the business. When it comes to social media, it [...]
Let customers contribute
Apr 27
One of the most important functions of social media is that it allows businesses and organisations to receive feedback from customers and visitors, which they can then respond to through the various social media services they are using. You should think of doing this with any of the social media interfaces that you use on [...]
One way to save some time while maintaining your presence on both Facebook and Twitter is to link the two accounts. This will allow you to have Facebook automatically update your status using your Tweets. Doing this is pretty simple; and can save you the hassle of moving between the two accounts and re-posting the [...]
Your goal for all social media projects will inevitably be to earn some type of return on the investment that you have poured into this medium, whether your input is financial, or time consumed putting copy together to achieve sales, brand awareness or simply establishing yourself as an expert on any particular subject. This return [...]
Rather than using your Twitter and Facebook fan pages in total isolation from the rest of your business, think about using them as complements. For instance, if you participate in print advertising, you might consider using it to channel traffic to your social networking sites. For instance, it has become common on news channels to [...]
One of the best approaches you can take to social media marketing is to attract potential followers by providing something truly useful. For instance, you could provide free information about something related to your niche. You could provide: Links to important news related to your niche Commentaries on important happenings within your niche Links to [...]
No matter what social network you are using, it’s always a good idea to place a thumbnail photo of yourself (or at least your business’s logo) where possible. In general, people will be hesitant to interact with profiles that don’t have faces attached to them. Of course, this is a personal decision and is ultimately [...]
