Archive for category Twitter
Think in terms of social capital
Posted by Rob Brideson in Facebook, Social Media Marketing, Twitter on March 31, 2010
When it comes to using any form of social media services to promote your business, it is always a good idea to think in terms of building social capital that will generate flows of returns over a long period of time. It’s important to understand this because many marketers treat social media sites like pay-per-click [...]
Using the Twitter search engine
Posted by Rob Brideson in Social Media Marketing, Twitter on March 30, 2010
Another approach you can take is to use the Twitter search engine to find Tweets related to your business’s niche. This is an easy way to locate people who might be interested in your products or services. Once you have located some Tweets related to your niche, you can follow them back to the source, [...]
Use Twitter to conduct market research
Posted by Rob Brideson in Social Media Marketing, Twitter on March 29, 2010
Unfortunately, some marketers often approach social media with the wrong attitude. They hope that by simply creating a Twitter account, adding every person who is willing to follow them, and spamming blatantly commercial messages, they’ll make money. In fact, this is one of the worst ways to make money with a social network, as potential [...]
Track your Twitter results
Posted by Rob Brideson in Social Media Marketing, Twitter on March 26, 2010
As with any marketing campaign, you should monitor your Twitter promotional campaigns by tracking the results. One free way to do this is to use http://search.twitter.com/ to find all instances of people talking about you or your business on Twitter. Another tool you can use is called Tweet Beep: http://tweetbeep.com/. This service will automatically email [...]
Create a Twitter profile
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 24, 2010
Once you have setup your Twitter.com account, it is critical that you spend some time to personalise your profile. Most businesses who do not do this will be perceived as spammers when they ask Twitter users to follow them. When it comes to setting up a personalised profile on Twitter, there’s not much to do. [...]
Create a coherent social media message
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 23, 2010
Once you have your social media site profiles setup, you’ll want to start finding followers; and then using those followers to collect information and market products. As you go through this process, it is important to maintain a coherent message. For this reason, it might make sense to spend some time planning a general “theme” [...]
Be consistent with your social media identity
Posted by Rob Brideson in Blogging, Social Media Marketing, Twitter on March 22, 2010
If you have decided that you’re ready to enter the world of social media, it’s important for you to spend some time carefully thinking about your social media identity before you create a Twitter account, launch a Facebook fan page, and begin to market your business through social media channels. The first thing you will [...]
Advanced Tweeting Tips
Posted by Rob Brideson in Social Media Marketing, Twitter on October 3, 2009
Now that your twitter system is all set up, let’s get into some advanced Tweeting tips and applications that can really power your Twitter usage up. Twitter Backgrounds In a past post we discussed setting up your Twitter background so that it didn’t just look like the default Twitter page. Not customising your Twitter page [...]
Twitter Client Applications
Posted by Rob Brideson in Social Media Marketing, Twitter on October 2, 2009
The biggest problem with the standard Twitter web application is that you have to keep an eagle eye on your replies and Direct Messages as you only see the main Tweetstream on the screen. It is also limited in that it only displays about the last 20 tweets, so if you want to see older [...]
Tweet Quality vs Quantity
Posted by Rob Brideson in Social Media Marketing, Twitter on October 1, 2009
It is probably time now to make a big decision as it will affect the way in which you use Twitter considerably. That decision relates to quality versus quantity. If you are into marketing, then quantity of followers will be important to you. It’s like building a list. But if you want to keep things [...]
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