Archive for category Web Design
Using keyword research to gauge your competition
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 15, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; Keyword research is an essential tool to find a profitable niche market to build your business around. For example, if you [...]
An introduction to keyword research.
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 14, 2010
ch_client = “manojt”; ch_width = 300; ch_height = 250; ch_type = “mpu”; ch_sid = “Chitika Default”; ch_alternate_ad_url = “http://www.thulasidas.com/ads/ads1.php?size=300×250&kwds=”; ch_color_site_link = “#164675″; ch_color_title = “#164675″; ch_color_border = “#B0C9EB”; ch_color_text = “#333333″; ch_color_bg = “#FFFFFF”; If you’re reading this article, then you probably already know you want to set up your own online business. But it [...]
Improve usability of your website
Posted by Rob Brideson in Search Engine Optimisation, Web Design on September 10, 2010
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the [...]
Search engine friendly pages
Posted by Rob Brideson in Search Engine Optimisation, Web Design on September 9, 2010
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and [...]
Essential features your web site must have
Posted by Rob Brideson in Search Engine Marketing, Search Engine Optimisation, Web Design on September 8, 2010
Don’t just focus on the home page, keywords and titles. The home page is the first step to sales when customers visit your site to see the products they are looking for. Of course, search engine optimisation and better rankings can’t keep your customer on your site or make them buy. Now that the customer [...]
The merits of AIDA in structuring website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 2, 2010
There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]
Write website copy to be scanned
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on July 1, 2010
Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they’re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]
The more you tell, the more you sell – long website copy vs short website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 30, 2010
The debate on using long copy versus short copy never seems to end. Usually it’s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I’d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]
Boost responses – Modify the headline of your website copy
Posted by Rob Brideson in How to, Internet Marketing, Marketing Tips, Web Design on June 29, 2010
If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]
5 keys to creating websites that sell
Posted by Rob Brideson in How to, Web Design on May 25, 2010
Many potential clients ask, “What will make my website sell what I have to offer?”. Essentially, your business website is your storefront, business card and most significant marketing tool all rolled into one. How it affects your visitors and customers is then the key to your success. Provide a memorable experience and customers are sure [...]
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