There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]
Archive for category Web Design
Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they’re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]
The debate on using long copy versus short copy never seems to end. Usually it’s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I’d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]
If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]
Many potential clients ask, “What will make my website sell what I have to offer?”. Essentially, your business website is your storefront, business card and most significant marketing tool all rolled into one. How it affects your visitors and customers is then the key to your success. Provide a memorable experience and customers are sure [...]
E-commerce for new business owners will help business owners looking at putting their business online to understand the different types of e-commerce, as well as its advantages and disadvantages. E-commerce is all around us, it has been for many years, even long before the Internet has existed as we know it now. In the 60s, [...]
If you want to make your site more dynamic, you may want to consider adding a scrolling Twitter feed. In brief, this is basically just a script that cycles through all of your tweets, displaying them in sequential order in a nice-looking frame. This is always a nice touch to add to your site. It [...]
Selecting a Tumblr.com theme
Apr 30
One important part of using Tumblr correctly is selecting a clean theme that you can use on your blog. Since many people who read your Tweets for the first time may end up on your Tumblr page, it is important to create a good impression quickly. Otherwise, you risk losing a potential customer before you’ve [...]
When designing a website, one of the trickiest parts to get right is getting the website to appear correctly in all monitor resolutions and from a marketing point of view where to best place key call to action buttons and links where the maximum number of visitor can see them and act upon them. Google [...]
Are you a small business, retailer, tradesman with a web site online? Is your web site being found in search engines? Are you sure that your website pages are working, accurate and up to date? Even more important, are you marketing your website online as well as offline? A recent study of 1700 online consumers [...]
