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	<title>Website Marketing Tips &#187; Web Design</title>
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	<description>Search Engine Marketing &#38; Optimisation tips</description>
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		<title>Using keyword research to gauge your competition</title>
		<link>http://www.websitemarketing-tips.com/2010/09/using-keyword-research-to-gauge-your-competition/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/using-keyword-research-to-gauge-your-competition/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 11:30:28 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[keyword terms and phrases]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=930</guid>
		<description><![CDATA[Keyword research is an essential tool to find a profitable niche market to build your business around.  For example, if you type the phrase “weight loss” into Google’s search engine, you’ll have roughly 100 million links returned to you.  Even if you search the longer phrase “how to lose weight”, you’ll still come up with [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>An introduction to keyword research.</title>
		<link>http://www.websitemarketing-tips.com/2010/09/an-introduction-to-keyword-research/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/an-introduction-to-keyword-research/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 11:30:36 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[Key Components of Keyword Research]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=925</guid>
		<description><![CDATA[If you’re reading this article, then you probably already know you want to set up your own online business.  But it can be difficult (and a little overwhelming) to know where to start.  In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Improve usability of your website</title>
		<link>http://www.websitemarketing-tips.com/2010/09/improve-usability-of-your-website/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/improve-usability-of-your-website/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 11:30:41 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[broken links]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[font size]]></category>
		<category><![CDATA[site loads fast]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=915</guid>
		<description><![CDATA[No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Search engine friendly pages</title>
		<link>http://www.websitemarketing-tips.com/2010/09/search-engine-friendly-pages-2/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/search-engine-friendly-pages-2/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 11:30:24 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Cascading Style Sheets]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[major source of traffic]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[Search engine friendly pages]]></category>
		<category><![CDATA[site indexed]]></category>
		<category><![CDATA[wrong HTML tags]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=910</guid>
		<description><![CDATA[There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Essential features your web site must have</title>
		<link>http://www.websitemarketing-tips.com/2010/09/features-your-web-site-must-have/</link>
		<comments>http://www.websitemarketing-tips.com/2010/09/features-your-web-site-must-have/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 11:30:43 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[contact information]]></category>
		<category><![CDATA[Features your web site must have]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=904</guid>
		<description><![CDATA[Don’t just focus on the home page, keywords and titles. The home page is the first step to sales when customers visit your site to see the products they are looking for. Of course, search engine optimisation and better rankings can’t keep your customer on your site or make them buy. Now that the customer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The merits of AIDA in structuring website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/07/the-merits-of-aida-in-structuring-website-copy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/07/the-merits-of-aida-in-structuring-website-copy/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 11:30:18 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Interest]]></category>
		<category><![CDATA[structuring website copy]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=781</guid>
		<description><![CDATA[There’s a well-known structure in successful website copy, depicted by the acronym AIDA. AIDA stands for: Attention Interest Desire Action First, you seize your prospect’s attention. This is done with your headline and lead. If your copy fails to seize your prospect’s attention, it fails altogether. Your prospects don’t read your copy, and don’t order [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Write website copy to be scanned</title>
		<link>http://www.websitemarketing-tips.com/2010/07/write-website-copy-to-be-scanned/</link>
		<comments>http://www.websitemarketing-tips.com/2010/07/write-website-copy-to-be-scanned/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 11:30:35 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[long website copy]]></category>
		<category><![CDATA[short paragraphs and sentences]]></category>
		<category><![CDATA[subheadings for the skimmer]]></category>
		<category><![CDATA[website copy]]></category>
		<category><![CDATA[white space]]></category>
		<category><![CDATA[Write website copy to be scanned]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=778</guid>
		<description><![CDATA[Your layout is very important in website copy, because you want your website copy to look inviting, refreshing to the eyes and easy to read. In short, you want your prospect to stop what they&#8217;re doing and take note of your message. If they see a layout with tiny margins, no indentations, no breaks in [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The more you tell, the more you sell &#8211; long website copy vs short website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/the-more-you-tell-the-more-you-sell/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/the-more-you-tell-the-more-you-sell/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 11:30:15 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[long website copy]]></category>
		<category><![CDATA[short website copy]]></category>
		<category><![CDATA[writing website copy]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=774</guid>
		<description><![CDATA[The debate on using long copy versus short copy never seems to end. Usually it&#8217;s a newcomer to writing copy for websites who seems to think that long copy is boring and, well…long. “I&#8217;d never read that much copy,” they say. The fact of the matter is that all things being equal, long copy will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Boost responses &#8211; Modify the headline of your website copy</title>
		<link>http://www.websitemarketing-tips.com/2010/06/boost-responses-modify-the-headline-of-your-website-copy/</link>
		<comments>http://www.websitemarketing-tips.com/2010/06/boost-responses-modify-the-headline-of-your-website-copy/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 11:30:45 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[boost your response rate]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[news with at least one benefit]]></category>
		<category><![CDATA[website articles]]></category>
		<category><![CDATA[website headlines]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=771</guid>
		<description><![CDATA[If you’re intending make a single modification to boost your response rate on your website, concentrate on your headlines (you do have headlines, don’t you?). Five times more people read your headline than than read your copy. Quite simply, a headline is…an advertisement for your copy. People won’t stop their busy lives to read your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 keys to creating websites that sell</title>
		<link>http://www.websitemarketing-tips.com/2010/05/5-keys-to-creating-websites-that-sell/</link>
		<comments>http://www.websitemarketing-tips.com/2010/05/5-keys-to-creating-websites-that-sell/#comments</comments>
		<pubDate>Tue, 25 May 2010 11:30:32 +0000</pubDate>
		<dc:creator>Rob Brideson</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[creating websites]]></category>
		<category><![CDATA[easy to navigate]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[provide value]]></category>
		<category><![CDATA[websites that sell]]></category>

		<guid isPermaLink="false">http://www.websitemarketing-tips.com/?p=686</guid>
		<description><![CDATA[Many potential clients ask, &#8220;What will make my website sell what I have to offer?&#8221;. Essentially, your business website is your storefront, business card and most significant marketing tool all rolled into one.  How it affects your visitors and customers is then the key to your success.  Provide a memorable experience and customers are sure [...]]]></description>
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		<slash:comments>0</slash:comments>
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